About The Studio
Venture Lane Studio specializes in guiding B2B Tech startups to tangible traction and repeatable success. We transform promising early stage B2B software companies into growth stage ventures through our bespoke 12 week program, with investment opportunities along the way.
We believe the best indicator of startup success is real progress best shown through revenue, customer acquisition, or successful trials. Establishing a well-organized structure and adopting a strategic approach to fundraising are pivotal for success. Explore our journey and discover why we’re recognized as New England’s premier B2B tech traction Studio.
Three main things to expect from our traction studio
Welcome to Venture Lane Studio, where impact, support, and innovation meet
What some of our founders had to say
We asked founders some questions about their experience at Venture Lane Studio and here’s what they shared.
I started understanding, perhaps demystifying, the sales process in the B2B setup. We were able to understand the exact steps we had to take to hit specific milestones and achieve goals.
From the very beginning, we got set up for success by having the right people in the right seats, the structure, and the values working in one operating system.
VLS has far exceeded my expectations and the return-on-effort is extraordinary. We’re more energized than ever, and that’s entirely due to the focus, clarity, and new skills we’re getting from the program.
Refining our sales process and the way we’re tracking progress within the company itself. The OKR process was also really helpful in getting the whole team aligned.
Studio Spotlights
Just a few of our founders’ impacts and stories during their time in the Venture Lane Studio program.
Portfolio Companies
Program Structure
Venture Lane Studio kicks off our bespoke 12 week program twice a year
Throughout The Studio Program you will receive:
⏱
Weekly 1 on 1’s with executive team
📞
OKR check-ins twice a week
✓
Weekly pipeline reviews
🔄
Tactical mentorship
📅
Curated workshops twice a week
Applicant Checklist
Four key areas to determine fit with our program
Leaders & Mentors Spotlight
A few of our leaders and mentors who provide guidance, support, and expertise throughout the duration of the program.
Some of our mentors
A few of our active leaders and mentors from our community we’d like to introduce you to.
Frequently asked questions
Studio is our go-to-market program for early-stage B2B founders: product promise to market pull. It runs three to nine months and shapes itself to your startup’s needs instead of following a fixed curriculum.
Accelerators run a fixed curriculum with a set cohort and a set end date. Studio doesn’t. Our team of startup veterans embeds directly with yours to find what you need and build toward traction.
During our 3.5-month Venture Lane Studio program we work with a cohort of 3-6 companies to nail Go-To-Market strategy, define their sales process, and successfully execute fundraising. Structurally, our program is divided into four stages: Program Onboarding (2 weeks), Sprint #1 (6 weeks), Sprint #2 (6 weeks), and Post Program (6+ months). Post-onboarding we’ll begin a series of three, one-month sprints during which we do check-ins, host workshops, meet 1:1, and connect you with our pool of mentors. After these three stages we carry on with a post-program that ensures you have all the tools you need to succeed independently.
We look for a few key things in each of our studio companies: great founders, awesome market opportunity, at minimum a first MVP, first customers, and a B2B software component. These key areas allow us to reach alignment with the founders and startups we help, offering us a “big picture” view of who you are as a company and how we can best support you.
Prior to the start of each cohort we encourage companies and founders who are interested to apply on the “Studio” page of our website. Once your application is received and reviewed, we will reach out to schedule a call if we think you’d be a good fit for the program. Post phone call we’ll arrange an individual business model workshop with a small number of companies. This allows us to learn more about you and your startup as well as offers you a peek into our Studio style. If we reach alignment with you during this workshop, we’ll proceed with adding you to the cohort.
We call ourselves a ‘bespoke’ program for a reason – it’s up to you! While we prefer candidates based in Boston, we can accommodate hybrid options that include both in-person sessions at our downtown Boston space and remote components.
Of course! That’s one the perks of being a Studio company, you have access to the Venture Lane Coworking Space during your time in the program. Just let us know in advance if you or your team are planning on working out the space.
We are accepting applications for Venture Lane Studio Cohort 6 on a rolling basis. Our year round program reviews applications as they are received, with a processing time of two weeks. Submit your application now to be considered for the next steps.
We focus primarily on B2B companies that have a software component. If you have contracts with government agencies or organizations that’s okay as well. Our Studio program is not geared towards companies that are strictly hardware focused, have a B2C model, and/or are based in the life sciences.
Yes! Sometimes timing is the hardest part – perhaps our cohort is full or you experience changes in your business structure / operations. Whatever the case may be, we encourage companies to reapply if they are not admitted their first time around.
There are several ways to learn a bit more about Venture Lane Studio and our approach. Venture Lane offers a myriad of programming and events that offer connection with our community and a deeper understanding of our “why”. Also, you’re always welcome to stop by the VL Space at 55 Court Street, Floor 2 – right in the heart of downtown Boston.
Get involved with us!
Engage in impactful events, a vibrant community, and a strong digital network.